Your trade show experiences depend on the quality of your trade show displays and signs. The exhibitors who are new to trade shows usually pay attention to the flashy things, as to them, what draw the crowds are the trade show displays.
The number of people drawn through your trade show displays does not really matter. What you should always consider is whether or not your trade show exhibit creates curiosity when you are there. Of course, your display is just one element. You’ll want to have eye catching signage, perhaps those like illuminated indoor or window signs made by Signtronix. The tips below can really help in your trade show displays, engaging people and getting them interested in the products and services you are offering.
1) When putting your trade show displays together, think about visibility and neatness.
A display board should be used in hanging some of your products at locations where they can be easily seen by your prospective customers, ensuring that the display is tidy and well- organized, or else, they will be turned off. Your prices should also be marked clearly.
2) Your trade show displays should also have the impression of demand built in.
If there is a high demand for your products, customers will be interested in them. Therefore, on one or two items, you should place a strategic “sold” sign. Another idea is to even leave a display spot empty to create an impression that being busy has made it impossible for you to restock.
3) Let your trade show display attract the crowd.
You should make use of interactive trade show displays like quizzes, contest draws, computer games and scheduled demonstrations; you do not even need to have flashy things in order to draw the interest of the people, making them to gather at your stand instead of the ones of others.
4) Use promotion items as trade show giveaways.
Giveaways can really make people to be more interested in your products if you have some freebies for them. The items should be placed in a location where people can easily see them.
5) Use a contest or prize draw.
A contest or prize draw should also form part of your trade show displays. Doing that enables you to collect contact information from your visitors. To encourage participation, you can also give away some promotion items.
6) Let your booth visitors easily get information.
Make use of signs in your trade show displays to provide information about minimum orders, prices, costs of shipping, or any other important information that they need to be aware of. This makes it not to be necessary for them to have to wait to ask when you’re busy with other things or attending to a potential customer.
7) Have lots of promotional literature with you.
You should give brochures, order forms, color fliers, business cards and price sheets to your trade show display visitors. This helps them to later find all the information needed about your business. For the trade media, having a press kit prepared is also a good idea.
8) Be prepared to do business.
You should have many order forms, credit card slips, pens and many other things needed for making sales and tracking the orders made at your trade show display.
9) Your trade show displays should always be manned.
You should always have a person to greet potential customers, chat with them and answer all their questions.
10) Actively engage the visitors of your trade show display.
As people visit your trade show display, you should always welcome them in a friendly manner, being happy to answer their questions.
11) Follow them up promptly.
In addition to sending emails, you should make the phone calls or send regular mail to follow up the contacts and leads made during your trade show. Doing this improves your chances of doing more business with them.
Two Things Need to be Done by Trade Show Displays
Two things are important in trade show displays. The displays need to be interesting and visible enough to encourage people to be interested in having a closer look. Once they are there, be willing to answer their questions in a friendly manner. Doing these makes it possible for you to have more contacts and customers for your business.