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Your trade show experiences depend on the quality of your trade show displays and signs. The exhibitors who are new to trade shows usually pay attention to the flashy things, as to them, what draw the crowds are the trade show displays.

The number of people drawn through your trade show displays does not really matter. What you should always consider is whether or not your trade show exhibit creates curiosity when you are there. Of course, your display is just one element.  You’ll want to have eye catching signage, perhaps those like illuminated indoor or window signs made by Signtronix.  The tips below can really help in your trade show displays, engaging people and getting them interested in the products and services you are offering.

1) When putting your trade show displays together, think about visibility and neatness.

A display board should be used in hanging some of your products at locations where they can be easily seen by your prospective customers, ensuring that the display is tidy and well- organized, or else, they will be turned off. Your prices should also be marked clearly.

2) Your trade show displays should also have the impression of demand built in.

If there is a high demand for your products, customers will be interested in them. Therefore, on one or two items, you should place a strategic “sold” sign. Another idea is to even leave a display spot empty to create an impression that being busy has made it impossible for you to restock.

3) Let your trade show display attract the crowd.

You should make use of interactive trade show displays like quizzes, contest draws, computer games and scheduled demonstrations; you do not even need to have flashy things in order to draw the interest of the people, making them to gather at your stand instead of the ones of others.

4) Use promotion items as trade show giveaways.

Giveaways can really make people to be more interested in your products if you have some freebies for them. The items should be placed in a location where people can easily see them.

5) Use a contest or prize draw.

A contest or prize draw should also form part of your trade show displays. Doing that enables you to collect contact information from your visitors. To encourage participation, you can also give away some promotion items.

6) Let your booth visitors easily get information.

Make use of signs in your trade show displays to provide information about minimum orders, prices, costs of shipping, or any other important information that they need to be aware of. This makes it not to be necessary for them to have to wait to ask when you’re busy with other things or attending to a potential customer.

7) Have lots of promotional literature with you.

You should give brochures, order forms, color fliers, business cards and price sheets to your trade show display visitors. This helps them to later find all the information needed about your business. For the trade media, having a press kit prepared is also a good idea.

8) Be prepared to do business.

You should have many order forms, credit card slips, pens and many other things needed for making sales and tracking the orders made at your trade show display.

9) Your trade show displays should always be manned.

You should always have a person to greet potential customers, chat with them and answer all their questions.

10) Actively engage the visitors of your trade show display.

As people visit your trade show display, you should always welcome them in a friendly manner, being happy to answer their questions.

11) Follow them up promptly.

In addition to sending emails, you should make the phone calls or send regular mail to follow up the contacts and leads made during your trade show. Doing this improves your chances of doing more business with them.

Two Things Need to be Done by Trade Show Displays

Two things are important in trade show displays. The displays need to be interesting and visible enough to encourage people to be interested in having a closer look. Once they are there, be willing to answer their questions in a friendly manner. Doing these makes it possible for you to have more contacts and customers for your business.


From the revolutionary Macintosh computer, the first successful touchscreen phone, to the worldwide success of the iPad, Apple has always delivered products that shifted the needs and wants of the technology market. Apple’s relevance in today’s digital age continues, as more consumers are inclined towards owning portable tablets. The trade shows industry, in particular, has incorporated the tablet in presenting their brand and various products.

Interactivity has always been the draw of any exhibit. The iPad delivers just that, allowing each guest to explore a menu, game, or presentation at his or her own pace. The intuitive and no-brainer nature of touchscreens coupled with a user-friendly conference app make the exhibit easy to digest, and avoid the need for an extra hand to guide them through the product being presented. To keep the audience in your booth, have them participate in a fun interactive game on the iPad. For some, the iPad will be enough to keep them in your station. But others prefer the productivity created by an interactive game, such as a personality or trivia quiz. Exhibit and event services firm Global Experience Specialists utilized the iPad by upgrading their in-booth activities with an interactive personality quiz that guests could take on the iPad2. After answering the questions, each participant had their photo taken, and the results were used to create a mosaic portrait of all the attendees. This strategy not only pulled people in but involved them in an end product as well.

Another advantage of the iPad is its portability. Exhibit guides can freely move throughout the trade show with their tablets, and present their product or brand at any given point and time. Unlike the laptop, which has to remain in one area, the iPad can come with a company representative. The tablet doesn’t just have to draw an audience—it can go to the audience as well. At the same time, the tablet can be tapped to send the related brand or product literature to the audience. One iPad can connect to another, and have all the necessary information sent in minutes to the owner’s inbox.

But an audience cannot be drawn with iPads alone. Interactivity is still the game, so each exhibit should sport a display with information that is attractive and relevant to the target market. Tablets can turn attendees into participants by having them engaged in the exhibit, which is what Bank of America Corp did with its iPad listening stations.  Audi of America Inc. banked on the interactivity of their product by presenting an animation video of the vehicles’ night vision and a presentation of the car’s movement using the tilt function. All these incorporated the high technology means of the iPad by giving attendees an simulated experience of the product

From interactive games, video presentations, to mobile information sending, the tablet has become an essential part of trade show exhibits. With the new means Apple has created with its revolutionary tablet, any kind of company—from technology to automobile—can lure all kinds of customers with more enticing means.


Planning a conference is the most crucial event of any brand, product, or company. But to assure your conference of any success, several steps must be taken during the preparation stage.

Before anything else, compare and contrast possible dates. The date will not just depend on your guests, but also on the venue’s availability. Avoid scheduling a conference on a worldwide holidays. Double check as well if there will be any other conferences held by competitors on the same date(s). If you want to be competitive without upsetting the other brand or company, you can schedule your event a day or two after.

It’s recommended you start a year in advance so that everything can be arranged within a realistic time frame. The year also gives you enough time to promote the conference and gain a larger audience. Another factor that needs advanced planning is the conference budget. Include specific details such as revenue via sponsorship and/or ticket sales and the necessary expenses for security, food, supplies, venue, etc.

As soon as you set the date for the conference, it’s time to book a good venue. Hotels are the top choice since they offer guests rooms for an overnight or weeklong stay, along with free breakfast and a convenient location around the city. It’s best to book a hotel that is just a short ride away from the airport, walking distance to the city center, or in proximity from a train station. Apart from location, the hotel must also have a ballroom or conference room that can fit your anticipated number of guests.

A conference won’t be filled with guests unless you draw them in, so make sure that your program is filled with crowd pulling speakers and relevant topics. It’s good to mix famous names with individuals who have a network of well-reputed experts in the field. During the program itself, set enough time for networking among the crowd.

Set a time for checking on technical equipment before the start of the event. The day before should be used for inventory or even to check if everything is working properly.

Once everything is set in motion, you can now organize the registration and payment of guests before the event. Make sure that your registration form is professional looking and the payment system offers a variety of methods. There are online registration forms available for you to collect information such as names, companies, and positions. This will facilitate the printing of nametags for the attendees. An electronic system will also speed up the lines of people as they enter the venue.

Discounts are a good way to draw more participants, and hence more sales, for the conference. Try giving a 20 to 40 percent discount for the earlier purchases so that you immediately have capital to spend for the event.

Your target audience should be aware of the conference, so be sure the event planner has a guest list to invite as well as methods to lure the rest of your market. You can post announcements on your website, social networks, local event lists, or print media such as magazines and newspapers.

Once the conference is over, you can review if the budget has been followed and how effective was the turnout. Remember the promotion of the event continues even after the conference.